Catch ONE Rabbit

Today’s post is going to be a little different.

For those of you that don’t know, I’m still the CRO of a 9 figure business. A business that started at $0, grew to 8 figures, was part of a PE rollup, and is currently going through our second M&A event in the last 24 months.

It’s been a wild ride, and although I’m very concerned about your life outside of work in most of my posts, I know most of you are leaders, or aspire to be leaders one day, so this post is a framework I use with my teams.

It’s called the 3D framework (cool name right????).

Because here’s the deal, most folks are overwhelmed in their day to day because they’re doing too much at once.

And if you’re juggling 10 chainsaws and thinks it makes you look cool, I’m here to tell you it doesn’t. That’s not hustle.

That’s auditioning for a circus that never pays, and the issue is that if you’re a leader, you’re taking your team with you.

Entrepreneurs rarely fail from laziness… it’s actually quite the opposite.

They fail from dilution. Dividing limited talent, capital, and attention across a buffet of half baked ideas until every plate is cold.

Today I’m going to shoot you straight and show you how to spot dilution in the wild, and surgically remove it before it murders your margins.

Broncos country… let’s ride!

The Multiplication Myth

Doing more doesn’t multiply results, it multiplies chaos.

Mental Model: Focus = Force Multiplier

Ten weak swings doesn’t equal one clean knockout punch.

“Diversification” before domination is just fragmentation dressed up in an MBA buzzword.

Quick gut check: If your flagship offer isn’t converting at 30%+ on qualified calls, or if you can’t quote last month’s LTV in under five seconds, drop the side quests!

Second gut check: Handing off responsibility is dope. Handing off the knowledge of what is happening will kill you and the business faster than you can say bankruptcy.

The Hidden Costs of Chasing Too Much

Stop treating “options” like assets, they’re liabilities until your core offer is a runaway, reference packed success.

Rule of Thumb: If an initiative can’t be traced to one of your top two KPIs in a single Slack message, it’s a distraction, archive it or assign it a kill date.

Dial back to one rabbit. The circus will survive without you, your balance sheet won’t.

The 3D Blueprint

1. Dedication - Pick One Rabbit

How To Sprint

1. Write a 1-Sentence Problem Statement.
   “X market loses Y dollars/time because Z problem.”

2. Run the “10-Yes Test.”
   Ask ten ICP prospects: “Is this urgent and painful right now?”
   Get ≥ 7 “hell yes” answers before building anything.

Checkpoint Metric: At least 80% of monthly revenue from a single core offer!

2. Desire - Be World Class or Bust

Playbook

• Benchmark, then Blindfold. List the top five players solving the same problem, gather their pricing, positioning, and promises, then stop looking at them for 90 days and build your own irreplaceable advantage.

• Skill Map. Identify the keystone skill that unlocks superiority (e.g., outbound cold call mastery, algorithmic ad buying, ops automation) and calendar no less than 5 hours/week of deliberate practice on it.

Checkpoint Metric: You can articulate, in one breath, the single unfair advantage that makes copycats irrelevant.

3. Discipline - Stay When the Hype Dies

Habit Stack

1. Daily KPI Pulse (2 min).
   Check yesterday’s leads, lagging revenue, and cash days on hand before email.

2. Weekly After-Action Review (30 min).
   Three questions: What worked? What didn’t? What will we change by next Friday?

3. Monthly Focus Audit (60 min).
   List every project started. Kill or consolidate anything not directly driving the core metric (typically cash in or churn out).

Checkpoint Metric: Project kill ratio 2:1 (two initiatives ended for every new one started… and if you’re a true visionary that could be 5:1…)

Implement Today: The 3-D Diagnostic

1. Score Yourself 0-5 on each D. (0 = “Who, me focus?” 5 = Zen monk mastery.)

2. Total < 12? Stop reading business books and start deleting side quests.

3. Public Commitment: Post your one rabbit on LinkedIn. Tag me, accountability is rocket fuel.

Numbers Matter - But Only If You’re Alive to Count Them

Yes, if I shake you awake at 3 a.m. you should rattle off CAC, LTV, and burn by heart.

But metrics without the 3 D’s are just expensive trivia.

Get dedicated. Get hungry. Stay disciplined.

Catch the one rabbit.

I’ll even get a bit blunt here… you don’t have the right to chase another rabbit until you’ve caught the first one.

Make It Stick: Your Challenge This Week

• Monday: Run the 10-Yes Test on your problem statement.

• Wednesday: Map the keystone skill and schedule the weekly practice block.

• Friday: Ship a “Project Kill Report” to your team and celebrate deletions louder than launches.

Momentum loves clarity. Chaos loves company. Choose wisely.

Your Turn:

What’s the one rabbit you’re hunting this quarter? Hit reply and tell me. Let’s lock arms and make sure you bring it home.

– Ned

P.S. Know someone drowning in half built projects and color coded Trello boards? Forward this to them. They’ll thank you later… I’ll thank you immediately.